This is so interesting! I have been thinking a lot of how the retail and tech worlds intersect, more so than ever before, due to the drastic changes the retail space has faced in the past year. The pandemic has accelerated retail's adoption of tech to improve the online shopping experience. I am really curious how these technologies will improve return rates and increase customer retention as they become more widespread.
I personally love how the Delta blouse is reversible and can be worn so many ways. I cannot wait to order my own! I think Laws of Motion has a unique value proposition that uses tech to focus on fit and function - so many fashion houses focus primarily on the aesthetics of the garment, they forget how it is supposed to look and feel on an actual body.